Youclient / Branding & Illustration

Youclient.

YouClient is a website where everybody is invited to leave their review about a "spot", may it be a service or an actual place. This project is co-owned by Accedo so here, more than ever, I had the opportunity to be a part of the branding process from the get-go. During our brainstorm sessions, the character Yu was born and hundreds of drawings were made to make him apt for any situation on the website and other materials offline, like stationary, business cards, posters, video presentation, merchandising and many others. These designs were made for and are property of Accedo.